SDG Web Agency Blog

The Ugly Truth of Social Media

Cesar Abueg - Monday, April 12, 2010

Lots Are On It (Social Media Sites), Yet Lots Are Leaving &/Or Grieving

You heard the hype, you got on the bandwagon, so you created a Twitter, Facebook, & LinkedIn account, and now its there, but you still haven't leveraged what you got and wonder why you spent so much time and some money on it and you're not seeing results.

You need to understand that social media is just another communication tool, and like any other tool at your disposal, it needs to be mastered. So here are some tips you can take to heart in hopes that you can navigate this crazy world of social media madness:

  1. Write down or type in your Goals! - Every time I do anything, I think of the beginning and the end result. This allows me to manage what I do, and how effectively my time is being spent. List your goals as to what you want to achieve. Whether it is building a following or a fan base, or even increasing your traffic. Whatever it is, track it.
  2. Learn From the Right People - Tons of people call themselves experts, and very little of them deserve it. So how do you discern. Look at their track record, the work that they do, and if they themselves practice what they preach. No use emulating someone who's not doing it right.
  3. Many People Are Communicating, Not Many Are Connecting - If you just tweet or update about what you do, and don't engage with others, you are just adding to the noise. Be human, talk to others, add value first. You see people in need, help! Get those experience muscles working, and build a name for yourself.
  4. Bad Networking Moves Online - You try to sell without really listening first. By listening first, you'll know how to engage people. You'll know what peoples interest are. Imagine someone comes up to you and starts talking about their business, giving you only 2 words to say in response, hands you a business card when they are done talking & asks to give them a call and just walks away. Seriously, do not be that person online!
  5. So Many To Manage - There are many social sites, you get an invite via email each day. Focus, focus, focus. Figure out where your target audience is hanging out. Know who your target audience even is. The top 3 I mentioned above is really essential though. Yes even Twitter. At least have a LinkedIn account and a Facebook Fan Page for your business. Leverage your friends and family first, then branch off to Twitter once you get those two down.
  6. Lack Of Real Transparency - If you want people to know, like, and trust you, you need to show them who you are. Put some character on your blog, website, profiles, wherever you like. Gone are the days of hiding behind corporate walls of ambiguity.
  7. Patience is a Web Virtue - Rome wasn't built in day, so don't expect that you'll be successful right away. Most recognized leaders in social media, have been doing their craft for years. Successful companies that have leveraged social media got their winnings from consulting with the best. Do what you can, but do it consistently and patiently.
  8. Leverage Any First Time Initiators - I am talking about those who connect with you. If someone comments or sends you a nice post, reply back. That's the whole point is it not. If you have a LinkedIn profile and "good" people want to connect with you, why shouldn't you. Build your inner circle fast, and engage with your early fans, they will help you get where you want to go. If you ignore them, you end up with nothing.
  9. Keep Learning Stop Crapping - Okay, that needs an explanation. What I mean to say, if you get content or complacent about things you need to know, eventually, what you know won't work all the time. You need to keep investing on your noggin. Knowledge is power, when practiced & maintained. Crapping is when you basically stop learning and start complaining about the world. That's my interpretation at least.
  10. Get Social Online & Offline - This is such a crucial step. We are humans, we need to meet face to face. I challenge you to meet those you have met online and further connect with those people. Its an amazing feeling to put an face on an avatar.
The truth of the matter is, social media is a great tool, when used properly. The ugly truth unveils, when you don't put good etiquette into practice. Leverage this very cost effective means of interacting with customers, friends, partners and the like. You'll see the benefits rolling in, in the near future.

I hope this reaches out to you in a deeper level. I would hate to see you not succeed simply because no one told you. Now do something, anything, connect, engage, and change the world!!!

Best wishes to you and your endeavors...comment below and let me know how it goes. Would love to hear your response.

About the Author:
Cesar Abueg Jr. is a ten year web veteran with a passion for business, and people. He is the President & CEO of SDG Agency, a small web design & marketing agency based in Central Florida. He is a FilAm wanting to change the world. You can connect with him on Twitter or Facebook.

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