FREE Can Be A Turnoff, It Shows That You're Cheap
From business cards to websites, you see it all around, and you know their free. Now, let me ask you something. When you see that a business professional has a FREE business card or a FREE website, would you lose respect for them? Or would you think their cheap?
Its either or, regardless, you'll at least think in some form or fashion, that they simply can't afford it, and therefore, you may also deduce, that they may not be good at what they do.
You may also think, they're simply being shrewd or prudent with their spending.
How would you like to be portrayed? Successful, cheap, shrewd or prudent.
We all make judgement calls when it comes to "first impressions", we look at a person and try to see if we can like them, trust them or want to do business with them.
Next time someone gives you a business card, and its a freebie, check your thoughts. Or the next time you visit a website and its a freebie, because in the bottom of the site, its says, "free site by...", what do you honestly think of the business.
Now, don't get me wrong, "free stuff" is not bad. At least for this point, its not bad for nonprofits, but for a business, I don't think it pans out. There are so many options to choose from these days to get a website. You can get them really cheap if you wanted to, you just have to do all the work, or you pay someone to do it for you.
Just don't get it FREE, it looks bad, that's my opinion. Is it yours too? Tell me what you think.